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Review of marketing research

The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development
Print Book, English, 2004
M.E. Sharpe, Armonk, N.Y., 2004
368 pages
9780765613042, 0765613042
1113664677