Handbook of public relations

The scope of public relations

The development of public relations

Public relations and communication

Stakeholder and reputation management

Public relations and marketing

Public relations and advertising

Public relations and selling

Public relations and research

The practice of public relations

Internal communication

Planning a public relations programme

Print and electronic media

Working with the media

Developing a media toolkit

Social media

Effective listening

Effective communication: the spoken word

Business communication

Television and video technology

Direct-mail marketing

Reports

Background to printing and publishing

Public relations and event management

Promotional activities

Sponsorships

Exhibitions and trade fairs

Conferences and seminars

Corporate image and corporate identity

Corporate social investment

Public relations, issues and crisis management

Government and public affairs

Practical guidelines