Health communication in Southern Africa: engaging with social and cultural diversity
Does healthy behaviour have the same predictors whether Zambian or Namibian individuals are concerned? How do social networks in small villages play a role in communicating health information? Do South African mass media affect diverse audiences the same way as mass media do in Western society? Is the design of patient information adequate to help and instruct people who speak Xhosa as their first language? This book presents studies on health communication, in particular HIV/AIDS communication, in southern Africa, from a variety of scientific perspectives
Print Book, English, 2009
Rozenberg ; UNISA Press, Amsterdam, Pretoria, 2009
SAVUSA series, 11
300 p. : ill. ; 24 cm.
9789036101370, 9781868885749, 9036101379, 1868885747
550964111