Front cover image for Media advocacy and public health : power for prevention

Media advocacy and public health : power for prevention

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. This book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.
Print Book, English, ©1993
Sage, Newbury Park, Calif., ©1993
xiii, 226 pages
9780803942882, 9780803942899, 0803942885, 0803942893
1014197758
Foreword - Michael PertschukPublic Health and Media AdvocacyThe Advocacy ConnectionThe Media ConnectionThinking Media AdvocacyDoing Media AdvocacyMedia Advocacy Case StudiesSumming Up