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IMC: Using Advertising and Promotion to Build Brands
Thomas R. Duncan
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Brand name products
- 2002 -
0 pages
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About this book
IMC: Using Advertising and Promotion to Build Brands
Thomas R. Duncan
-
Brand name products
- 2002 -
824 pages
This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of ...
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About this book
Imc: Using Advertising and Promotion to Build Brands
Tom Duncan
-
Branding (Marketing)
- 2001 -
704 pages
No preview available
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About this book
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