The Gutenberg Galaxy: The Making of Typographic ManSince its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers. |
From inside the book
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Common terms and phrases
abstract ancient applied knowledge Aretino audile-tactile auditory awareness Bacon become bias concern created Descartes discovery Dunciad effect eighteenth century electronic Elizabethan English Euclidean space experience Finnegans Wake Francis Bacon functions Greek Gutenberg Galaxy Gutenberg technology Harold Innis homogeneous human idea individual interplay invention Joyce kind King Lear language later Latin Lear learning letters lineal literary literate literature live logic manuscript culture means mechanical medieval method Middle Ages mind mode modern movable types nationalism natural non-literate oral organization perception phonetic alphabet pictorial poetry point of view present print culture print technology printed book Rabelais Ramist Ramus reader reading reason Renaissance role Roman scholastic scholasticism separation seventeenth century Shakespeare sixteenth century social society space synesthesia tactile theme things thought tion translation tribal typography unconscious uniformity and repeatability vernacular visual stress William Ivins writing