Type Rules!An expert in the field delivers practical information on the principles of using classic type Presents solid, how-to information swipe-file type books lack. From greeting cards to grocery-store shelves, type is all around us. And, with today's desktop publishing capabilities, more and more people are taking type into their own hands. This guide is for designers and non-professionals alike who want use type to its fullest persuasive advantage. In straight-forward terms, it explains the technical side of type and how it applies to effective design, including: history of type as well as current trends in type and typographic design; methods for customizing fonts; techniques for setting type like a pro; common typographic mistakes to avoid; proper use of signs, symbols and dingbats; guidelines for selecting the right type for the job. To enable readers to learn by example, this heavily illustrated guide presents dozens of real-life designs that demonstrate points made in the text. |
From inside the book
Results 1-3 of 29
Page 16
... printing presses that were capable of printing multiple images in a very short time . This was called letterpress printing , and had the distinctive characteristic of each character making a slight impression on the paper , giving it a ...
... printing presses that were capable of printing multiple images in a very short time . This was called letterpress printing , and had the distinctive characteristic of each character making a slight impression on the paper , giving it a ...
Page 28
... printer font is scalable , which means it can be enlarged or reduced to any size , rendering as crisp and sharp an image as your printer or output device is capable of printing . printer or output device is capa- ble of . Your PostScript ...
... printer font is scalable , which means it can be enlarged or reduced to any size , rendering as crisp and sharp an image as your printer or output device is capable of printing . printer or output device is capa- ble of . Your PostScript ...
Page 29
... printing considerations . If you have a font in both formats on your system , which can happen when you download one that is also resident in your system or was supplied with software you previously downloaded , it will cause confusion ...
... printing considerations . If you have a font in both formats on your system , which can happen when you download one that is also resident in your system or was supplied with software you previously downloaded , it will cause confusion ...
Contents
A BRIEF HISTORY OF TYPE | 12 |
UNDERSTANDING FONT TECHNOLOGY | 25 |
Suitcase | 31 |
Copyright | |
10 other sections not shown
Common terms and phrases
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ actual adjust Adobe Adobe Type Manager Akira Kobayashi Alice in Wonderland all-cap settings Anstey Aveda blocks of text Bold Italic brackets bullets calligraphic cap height Char characters color copy create Design firm design programs Dingbats dots per inch Doyle Partners elegant em-dash emphasis fine-tune Fontographer fraction bar graphic design handwriting headlines Healy Herb Lubalin hyphen indent International Typeface Corporation ITC Bodoni keyboard Legacy Serif legibility letter spacing letterforms ligature line length line spacing lowercase margin menu Metrics never numerals Oldstyle figures page-layout program paragraph piece PostScript printer printing punctuation QuarkXPress quotes dumb readability screen fonts script serif set type shapes SLOWCRAFT smart style symbols technique TRUE-DRAWN SMALL CAPS TrueType type designer type family typeface design typesetting typographic usually versions w/Oldstyle weight white space width wine word spacing x-height Zapf Dingbats