Type Rules!

An expert in the field delivers practical information on the principles of using classic type Presents solid, how-to information swipe-file type books lack. From greeting cards to grocery-store shelves, type is all around us. And, with today's desktop publishing capabilities, more and more people are taking type into their own hands. This guide is for designers and non-professionals alike who want use type to its fullest persuasive advantage. In straight-forward terms, it explains the technical side of type and how it applies to effective design, including: history of type as well as current trends in type and typographic design; methods for customizing fonts; techniques for setting type like a pro; common typographic mistakes to avoid; proper use of signs, symbols and dingbats; guidelines for selecting the right type for the job. To enable readers to learn by example, this heavily illustrated guide presents dozens of real-life designs that demonstrate points made in the text.