Review of Marketing Research

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Naresh K. Malhotra
M.E. Sharpe, Sep 30, 2004 - Business & Economics - 352 pages
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The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies.
 

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Contents

A Reappraisal of the Role of Emotion in Consumer Behavior Traditional and Contemporary Approaches
3
The Eye of the Beholder Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay
35
Consumer Information Acquisition A Review and an Extension
101
The ResourceAdvantage Theory of Competition A Review
153
Towards an Integrated Model of Business Performance
207
Consumers Evaluative Reference Scales and Social Judgment Theory A Review and Exploratory Study
245
Correspondence Analysis Methodological Perspectives Issues and Applications
285
About the Editor and Contributors
317
Index
319
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