Review of Marketing ResearchThe Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K. Malhotra along with a distinguished Editorial Review Board drawn from the leading figures in marketing research and theory, the annual Review of Marketing Research volumes include approximately 7-8 chapters. Each contribution undergoes a rigorous double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. |
What people are saying - Write a review
Reviews aren't verified, but Google checks for and removes fake content when it's identified
User Review - Flag as inappropriate
i just want to get information regarding marketing research. as i"m doing MBA{marketing} from gujarat uni. i want that slides which prepared by u which regarding with particular subject. if possible sir please send me that soft copy of marketing research. thanking you, nirav
Contents
A Reappraisal of the Role of Emotion in Consumer Behavior Traditional and Contemporary Approaches | 3 |
The Eye of the Beholder Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay | 35 |
Consumer Information Acquisition A Review and an Extension | 101 |
The ResourceAdvantage Theory of Competition A Review | 153 |
Towards an Integrated Model of Business Performance | 207 |
Other editions - View all
Common terms and phrases
achieve acquisition activities advantage aesthetic analysis appraisal approach associated attributes beauty behavior browsing cognitive comparative competences competition concentration concept consumer behavior consumers context cost determinants developed dimensions direct discussed economics effect efficiency emotional empirical environment evaluation examined example expectations experience explain factors Figure firms focus function further goal groups Hunt identify important individual industry influence information search involves issues Journal knowledge latitude literature Management Marketing means measures memory method motivated nature negative object offer perceptions performance points positive potential present profitability purchase R-A theory reference relationship relative relevant represents responses Review role sample satisfaction scales Science share similar situation social specific standards statements strategy structure subjects suggested superior Table task tion types understanding University variables waitperson York
Bibliographic information
| Title | Review of Marketing Research Review of Marketing Research, Naresh K. Malhotra, ISSN 1548-6435 |
| Editor | Naresh K. Malhotra |
| Edition | illustrated |
| Publisher | M.E. Sharpe, 2004 |
| ISBN | 0765613042, 9780765613042 |
| Length | 352 pages |
| Subjects | › › Business & Economics / Marketing / Research |
| Export Citation | BiBTeX EndNote RefMan |