Television, Audiences, and Cultural StudiesTelevision, Audiences and Cultural Studies presents a multi-faceted exploration of audience research, in which David Morley draws on a rich body of empirical work to examine the emergence, development and future of television audience research. In addition to providing an introductory overview from a cultural studies perspective, David Morley questions how class and cultural differences can affect how we interpret television, the significance of gender in the dynamics of domestic media consumption, how the media construct the `national family', and how small-scale ethnographic studies can help us to understand the global-local dynamics of postmodern media systems.-- from http://www.amazon.co.uk (Jan. 23, 2014). |
Contents
a critical history | 45 |
texts readers and subjects | 59 |
the Nationwide audience | 75 |
Copyright | |
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activity analysis argues argument articulated attempt audience research audience study behaviour British Film Institute broadcasting Brunel University Brunsdon central Charlotte Brunsdon codes communications technologies complex concept concerned constituted constructed consumer consumption context cultural competence cultural studies decoding defined determined differential dimension discourses domestic dominant effect empirical ethnography everyday fact Family Television film focus forms framework function Geertz gender groups household ibid ideological individual interpellation interpretation interview involved issues masculine mass media material meaning mode Morley Nationwide Nationwide project notes offer particular patterns perspective political polychronic polysemic postmodern practices preferred reading problem problematic production programme question Radway readers reference relation responses role Screen theory seen semiotic sense significance Silverstone simply situation soap opera social society space specific sphere structure television viewing textual theory understand viewers watching television women