The Myth of Japanese Efficiency: The World Car Industry in a Globalizing Age
Combining case studies with accessible but rigorous production models and historical background, this provocative book challenges accepted views on Japanese production methods in the world car industry.
The book argues that the 'lean and flexible' production model popularly associated with Toyota MC is a myth, but one which sheds light on cultural responses to the attendant stresses of globalization. To illustrate this, Dan Coffey provides individual studies of process flexibility, labour productivity and the re-organization of work in the global car industry. Wider evaluations of Japanese impacts on the global economy and a resurgent Western capitalism are then made, progressing the case for a fundamental re-assessment of the narratives informing popular accounts of Japan's manufacturing success. Beginning with the fictionalization of history and propagation of empirical counterfactuals and finishing with observations on the wider impact of the 'lean and flexible' approach, the bold and controversial conclusion reacheld by the author is that what is at stake is our understanding of the form and meaning of 'production fantasy'.
The Myth of Japanese Efficiency casts a familiar debate in an unfamiliar light. It will strongly appeal to management and business strategy academics, political economists and industrial sociologists interested in the debate on Fordist versus 'post-Fordist' production methods/'lean and flexible' manufacture and Japanese post-war success in the world market for manufactured goods. Human resource management specialists interested in best production practice will also find much to interest them within this book.
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respect of Austin Motors'car assembly plant in the mid - 1950s , Woollard refers to its ' flexibility ' in coping with ... of commentators , that Japanese car assemblers favour marketing strategies based on model ' customization ' .
Thus for the world's car industries : The emergence of the Japanese car industry as a dominant element in the international trade in cars is a case in point . With the growing strength of the Japanese economy , and substantial ...
The World Car Industry in a Globalizing Age Dan Coffey ... 77–80 , 93 Japanese car assemblers aggressive posture vis - à - vis rival markets 121 average working hours 92 capacity utilization 34-5 comparative efficiencies 39 domestic car ...
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Introducing the myth of Japanese efficiency
a myth encountered
the BMWRover Group controversy
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