Corporate Planning: A Practical GuideOriginally published in 1968. Corporate planning is now an established part of management thinking. John Argenti had a large part to play in introducing the technique to British management. His book shows how the manager can apply corporate planning in his own company with a very clear idea of why he is introducing it, what to expect from it, how to start, and what to avoid. This title will be of interest to students of business studies and management. |
Contents
Step 1 Determine The Objective | |
Step 1 Who Decides How Much | |
Step 1 And Decide on a Profit Target | |
Step 2 Prepare a Forecast | |
Step 2 And Declare The Probable Error | |
Step 4 And Determine The Means | |
Step 4 Draw Up The Policy Statements | |
Step 5 Draw Up The Plan | |
Monitoring Revising Timing | |
How Far Ahead Should One Forecast? | |
Organizing For Planning | |
The Essence of Corporate Planning | |
Outline of the Five Step Process | |
Step 3 Calculate The Gap and Decide The Task | |
Step 4 Determine The Constraints | |
List of Management Techniques 3 A Practical Application of Decision Theory 4 A Glossary of Terms | |
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Common terms and phrases
achieve ahead alter analysis Board business areas calculations Capital Employed capital expenditure cash flow cent d.c.f. cent per annum close the gaps company’s executives company’s objective company’s profits competitors consider constraints corporate planner corporate planning process Critical Path Methods d.c.f. return decide decision decision theory determine discounted cash flow dividend yield effect on profits employees ensure errors example existing business expected Factors Affecting Profits figures fixed costs going growth Hypon Hypothetics important improve profits increase inflation Interaction Chart investment labour Linear Programming Managing Director method moral Net Present Value obstacles one’s organization past plant Policy Statements possible actions probably problems profit forecast profit gaps profit improvement plan profit target Return on Capital return to shareholders revision rise selling price sensitivity tests share shareholder’s Stage Stock Exchange valuation suggested taken task Thetix variable costs