Content Analysis: An Introduction to Its Methodology

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SAGE Publications, May 9, 2018 - Language Arts & Disciplines - 472 pages

What matters in people’s social lives? What motivates and inspires our society? How do we enact what we know?

Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces you to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry.

Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer you the most current techniques and research on content analysis, including new information on reliability and social media. You will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.

 

Contents

INTRODUCTION
1
CHAPTER 1 HISTORY
10
CHAPTER 2 CONCEPTUAL FOUNDATION
24
CHAPTER 3 USES AND INFERENCES
51
CHAPTER 4 THE LOGIC OF CONTENT ANALYSIS DESIGNS
86
CHAPTER 5 UNITIZING
102
CHAPTER 6 SAMPLING
115
CHAPTER 7 RECORDINGCODING
128
CHAPTER 10 ANALYTICALREPRESENTATIONAL TECHNIQUES
196
CHAPTER 11 COMPUTER AIDS
215
CHAPTER 12 RELIABILITY
277
CHAPTER 13 VALIDITY
361
CHAPTER 14 A PRACTICAL GUIDE
383
GLOSSARY
407
REFERENCES
414
INDEX
433

CHAPTER 8 DATA LANGUAGES
157
CHAPTER 9 ANALYTICAL CONSTRUCTS
178
ABOUT THE AUTHOR
453
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About the author (2018)

Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques. Besides supporting various initiatives to develop content analysis techniques and continuing work on reliability measurement, Klaus Krippendorff’s current interest is fourfold: With epistemology in mind, he inquires into how language brings forth reality. As a critical scholar, he explores the conditions of entrapment and liberation. As a second-order cybernetician, he plays with recursive constructions of self and others in conversations; and as designer, he attempts to move the meaning and human use of technological artifacts into the center of design considerations, causing a redesign of design – all of them exciting projects.

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