The 1992 Presidential Campaign: A Communication PerspectiveRobert E. Denton Jr. Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essentially exercises in the creation, recreation, and transmission of significant symbols through human communication. As we attempt to make sense of our environment, political bits of communication inform our voting choices, world views, and legislative desires. This volume considers the 1992 presidential campaign from a communication perspective. Each chapter focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases, the nomination conventions, the debates, political advertising, the discussion and framing of issues, candidate images, the role and impact of network and local news, electronic town hall meetings, and C-Span. |
Contents
The Early Campaign | 12 |
Judith S Trent | 43 |
The 1992 Presidential Debates | 109 |
Copyright | |
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The 1992 Presidential Campaign: A Communication Perspective Robert E. Denton No preview available - 1994 |
The 1992 Presidential Campaign: A Communication Perspective Robert E. Denton Jr. No preview available - 1994 |
Common terms and phrases
1992 presidential campaign analysis appeared argued asked attacks audience Bill Clinton Bob Kerrey Buchanan Bush campaign Bush's C-SPAN Campaign 92 candidacy candidate image candidate's Caucus challenge character Cincinnati Enquirer Clinton campaign Congress convention Covenant critical Democratic economic electoral electronic town hall focus focused format Friedenberg fund-raising George Bush governor Hampshire primary Harkin Hotline issues Jerry Brown Journal Kaid Kerrey Larry King Live major Mass Media Mass Media Election negative ads Newsweek Nimmo nomination offered paign party Pat Buchanan Paul Tsongas percent perspective plans platform political advertising Political Communication positive Praeger presidential candidates Presidential Debate presidential election Press primary season problems programs questions race Reagan reported Republican response rhetorical Robert role Ross Perot speech spots stage stations stories strategic environment strategy Super Tuesday talk shows television theme tion Tom Harkin town meeting Trent viewers vote voters York