Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain

Front Cover
Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

From inside the book

What people are saying - Write a review

Getting to the decision maker part of the brain

User Review  - suli2 - Overstock.com

I attended a presentation by one of the authors and the material presented in the book is backed up by research and very important to sales and marketing staff. I purchased 10+ books for sales and ... Read full review

Contents

The Only Six Stimuli that Speak to the Old Brain
11
Step 1 Diagnose the Pain
25
Step Z Differentiate Your Claims
41
Copyright

8 other sections not shown

Other editions - View all

Common terms and phrases

Bibliographic information