Neuromarketing: Understanding the "buy Button" in Your Customer's BrainHow can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others." |
From inside the book
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... product or service , then you should move on and look for another prospect . The soft - selling approach adds great credibility for you and builds trust for the future . On the other hand , if your product or service can solve the top ...
... product or service ? It is vital to define what is unique about your product or service before you can get the attention of the old brain . As you'll recall , contrast is one of the six stimuli that impacts the old brain . Claims create ...
... product or service , and then it is shown with the benefit of your product or service . The first picture should clearly emphasize the pain , while the second one illustrates the relief of the pain through your product or solution . We ...
Contents
The Only Six Stimuli that Speak to the Old Brain | 11 |
Step 1 Diagnose the Pain | 25 |
Step 2 Differentiate Your Claims | 41 |
Copyright | |
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Neuromarketing: Understanding the "buy Button" in Your Customer's Brain Patrick Renvoisé,Christophe Morin No preview available - 2007 |