Neuromarketing: Understanding the "buy Button" in Your Customer's BrainHow can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others." |
From inside the book
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... Antonio Damasio , a behavioral neurologist professor of neuroscience at the University of Southern California , and head of USC's Brain and Creativity Institute , states in his book , Descartes ' Error , " Emotion , feel- ing , and ...
... Antonio Damasio says in Descartes ' Error , " We are not thinking machines that feel , we are feel- ing machines that think . " Now you are familiar with the six stimuli that speak 166 NEUROMARKETING.
Contents
The Only Six Stimuli that Speak to the Old Brain | 11 |
Step 1 Diagnose the Pain | 25 |
Step 2 Differentiate Your Claims | 41 |
Copyright | |
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Other editions - View all
Neuromarketing: Understanding the "buy Button" in Your Customer's Brain Patrick Renvoisé,Christophe Morin No preview available - 2007 |