Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain

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Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

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Getting to the decision maker part of the brain

User Review  - suli2 -

I attended a presentation by one of the authors and the material presented in the book is backed up by research and very important to sales and marketing staff. I purchased 10+ books for sales and ... Read full review


The Only Six Stimuli that Speak to the Old Brain
Step 1 Diagnose the Pain
Step Z Differentiate Your Claims

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