Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
HarperCollins Leadership, Sep 30, 2007 - Business & Economics - 256 pages
How can the latest brain research help increase your sales?
Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.
What people are saying - Write a review
Getting to the decision maker part of the brainUser Review - suli2 - Overstock.com
I attended a presentation by one of the authors and the material presented in the book is backed up by research and very important to sales and marketing staff. I purchased 10+ books for sales and ... Read full review
Impact Booster 2 Your Credibility
Impact Booster 3 Contrast
Impact Booster 4 Emotion
Impact Booster 5 Learning Styles
Impact Booster 6 Stories
Impact Booster 7 Less Is More
Marketing Is Dead Long Live Neuromarketing
Selling to the Old Brain in Everyday Life
Message Building Block 3 Claims
Message Building Block 4 Proofs of Gain
Message Building Block 5 Handling Objections
Message Building Block 6 The Close
The First Impact Booster Wording with You
About the Authors