Consumer Behavior: Theory and Practice

action advertising affect consumer American Marketing Assn appeals associated assortment decisions aware basic determinants Black brand brand loyalty business influence businessmen chapter Chicago choice clothing Cognitive Dissonance communications concept consumer attitudes consumer behavior consumer decision consumer models consumer needs consumer purchase decisions consumer's criteria culture customers decision theories desire Discuss economic Elihu Katz emotional environment example Explain fact factors family members fashion favorable feelings function goals Harvard Business Review household important income individual consumer individual's interaction involved Journal of Marketing market-related decisions Marketing Research opinion leaders package patterns perceived perception person physical population postpurchase evaluation preferences promotion Psychology purchase behavior reference groups relationship response result retail role satisfaction satisfied self-concept situation social class Social Psychology Source specific stimulus subcultures sumer tend theory tion trait theory traits type theory wants York