Visual Intelligence: Perception, Image, and Manipulation in Visual CommunicationToday, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics. The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today—advertising, politics, and entertainment. |
Contents
1 | |
Perception and Visual Common Sense | 15 |
The Nature and Power of Images | 69 |
The Language of Images | 107 |
Manipulating Public Images in the Age of Digitalization | 141 |
Videos Moving Images | 157 |
Teddy | 181 |
Film Logic and Rhetoric | 191 |
Seduction Shock and the Unwary | 253 |
Public Relations Advertising and Propaganda | 281 |
Media Images and Violence | 301 |
Conclusion | 333 |
Notes | 339 |
389 | |
417 | |
Editing and Perceptual Process Kuleshov Workshop | 235 |
Other editions - View all
Visual Intelligence: Perception, Image, and Manipulation in Visual Communication Ann Marie Seward Barry No preview available - 1997 |
Visual Intelligence: Perception, Image, and Manipulation in Visual Communication Ann Marie Seward Barry No preview available - 1997 |
Common terms and phrases
ability action advertising Aggression American amygdala appear areas Association attitudes audience become behavior believed brain camera Chaos theory close-up cognitive color communication conscious create creative critical cultural developed dynamic E. H. Gombrich effect Eisenstein emotional environment example experience film frame George Gerbner Gestalt Hitler human Ibid illusion imagery impact implies involved Journal Kennedy language learning light limbic system linear linear logic manipulation Marshall McLuhan McLuhan meaning medium mental messages mind montage move movement movie Mudd nature O. J. Simpson Oliver Sacks patterns perceive perceptual process person photograph picture political Press Psychology reality response result reveal S. I. Hayakawa scene screen sense Sergei Eisenstein shape shot shows social subliminal suggests symbol T. S. Eliot Tailhook television theory thinking thought tion Top Gun ultimately understanding University verbal viewer violence vision visual intelligence watching York