Entrepreneurial Decision-making: Individuals, Tasks and CognitionsThis fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success. |
Contents
1 Entrepreneurship Research and DecisionMaking | 1 |
2 DecisionMaking Research in Cognitive Psychology | 10 |
3 Entrepreneurial DecisionMaking | 33 |
4 Participants Tasks and Methods of Analysis | 60 |
5 Cognitions in Experts and Novices | 83 |
6 Opportunities Found and Rejected | 95 |
7 Conclusions and Implications | 108 |
Task Scenarios | 127 |
Cognitive Charts | 132 |
| 134 | |
| 149 | |
Other editions - View all
Entrepreneurial Decision-making: Individuals, Tasks and Cognitions Veronica Gustafsson No preview available - 2006 |
Common terms and phrases
2-tailed According analysis analysis-inducing tasks analytical cognition analytical decision-making ANOVA approach Asymp business students cent A chunks chunks QR chunks chunks T1 cognitive behaviour cognitive continuum cognitive patterns cognitive processes cognitive psychology Cohen conjoint analysis continuum theory cues Davidsson deci decision decision-making mode demonstrate discussed empirical entrepre entrepreneurial cognition entrepreneurial decision-making entrepreneurial task entrepreneurship research environment evaluation expert entrepreneurs expertise experts and novices Hammond heuristics Hypothesis inducing task intuition intuition-inducing tasks investigate Jönköping judgement level of uncertainty low uncertainty Mann-Whitney test mental modelling models naturalistic decision normative novice entrepreneurs opportunity creation opportunity discovery opportunity identification opportunity recognition organisation participants patterns of experts patterns of novices performance preneurs present study provides Q-sorts quasi-rational quasi-rationality quasi-rationality-inducing task re-coder recognise Sarasvathy scenarios self-efficacy Shane and Venkataraman simulations situation skills statistical statistical power subjects t-test Table task continuum theoretical tion uncertainty level venture creation venture idea discovery verbal protocols
References to this book
Entrepreneurship, Competitiveness and Local Development: Frontiers in ... Hans Landström Limited preview - 2007 |
The Boundaries of Innovation and Entrepreneurship: Conceptual Background and ... Alexander Brem No preview available - 2008 |