Successful Focus Groups: Advancing the State of the ArtThis is the first book to systematically address the issues, practical wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state-of-the-art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method. |
Contents
When to Use Focus Groups and Why | 3 |
The Group Interview in Social Research | 20 |
Understanding Communication Processes | 51 |
Quality Control in Focus Group Research 65 | 65 |
Using Focus Groups to Adapt Survey | 89 |
Improving Survey Questionnaires | 105 |
Focus Groups and Surveys as Complementary | 118 |
Selecting Individual or Group Interviews | 137 |
Using Dialogical Research Methods | 153 |
Focus Group Interviewing With LowIncome | 184 |
Future Directions for Focus Groups | 225 |
References | 245 |
| 257 | |
About the Contributors | 265 |
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Page 246 - Lonner & JW Berry (Eds.), Field methods in cross-cultural research (pp. 137-164). Beverly Hills, CA: Sage.