THE HORLICK'S MALTED MILK COMPANY Has been engaged for over a quarter of a cen- "ONLY GOOD THINGS ARE IMITATED." Massachusetts College of Pharmacy 72 St. Botolph St., Corner of Garrison, Boston, Massachusetts A College of Pharmacy, controlled and managed by pharmacists, in which the teaching is largely by the laboratory method. The possession of a liberal endowment makes it possible to give superior courses without increase of cost to the student. Regular course of two years, leading to the degree of Graduate in Pharmacy (Ph.G.). Many students take three years to complete this course, working in drug stores while doing so. The college is practically always able to secure positions with College privileges for such students. Post-graduate course of one year, leading to the degree of Pharmaceutical Chemist (Ph.C.). The annual session begins during the latter part of September and ends during May. A general education equivalent to the completion of one year in a high school, as shown by certificate or examination, is required for entrance. The Demand for Graduates of this School is in Excess of the Supply. For catalogue and further information, write to Dean THEODORE J. BRADLEY. IRVING P. Fox. B. A. FORBES No. 7 the public. Don't be a gossipy proprietor. Loafers love a gossipy store and customers hate it. Editor The Real Cause. . Assistant Editor TERMS OF SUBSCRIPTION: United States and its possessions $1 per year. If paid in advance 2 years for $1.50; 3 years for $2; life subscription $10. Canadian subscription $1.25 each year. Foreign subscription $1.35 (5s. 6d.) each year. New subscriptions may begin with any number. Unused postage stamps of the United States, Canada, or Great Britain will be received at par value in payment of subscriptions. American or Canadian currency may be sent for subscription in regular mail wholly at our risk. Checks on local banks in Great Britain accepted. Any subscription will be stopped upon receipt of a written request and the payment of all arrearages. Every subscriber should be careful to notify the publishers of any change in his address, or of any failure to regularly receive his paper. It is not the respective sizes of two stores in the same neighborhood, or even a difference in prices, that causes one to forge ahead in the business race while the other lags behind. Almost without exception the cause is the more vigorous merchandising policy, backed up by an aggressive system of up-to-date publicity and display, pursued by the former. A Success Factor. Systematize every part of your work. Study how to economize in time. No man can afford to waste time, for time is the stuff which is the base of the combination that makes success. Teach your clerks system and run your whole establishment along systematic lines. You will find that the trade journals are full of good pointers on system; study them. Of Vital Importance. Without health no man can climb to the top of the ladder. Having climbed to the top, with health gone the top loses its prestige. Druggists, as a class, pay closer personal attention to their business than any other men. It therefore follows that they give less attention to their health and find themselves breaking down in the dollar chase. We like to say to druggists once in a while that it will pay them financially as well as otherwise to devote more time to recreation of the outdoor sort. A Seasonable Hint. When the summer months come along it is pretty easy to let one's energy lag. It is hard to keep up the same degree of ambition that has been sustained through the winter. Other people are taking long vacations. They are spending them right where the busy druggist |