Review of Marketing Research: Volume 1Naresh K. Malhotra This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis. |
Contents
Traditional and Contemporary Approaches | 3 |
Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay | 35 |
A Review and an Extension | 101 |
A Review | 153 |
5 Toward an Integrated Model of Business Performance | 207 |
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Common terms and phrases
achieve acquisition activities advantage aesthetic analysis appraisal approach associated attributes beauty behavior browsing cognitive comparative competences competition complexity concept consumer behavior Consumer Research context decision determinants developed dimensions direct discussed Economics effect efficiency emotional empirical environment evaluation example expectations experience explain factors Figure firms focus function further goal groups Hunt identify important individual industry influence information search involves issues Journal of Marketing knowledge latitude literature Management means measures memory method motivated nature negative object offer performance points positive potential present profitability Psychology purchase R-A theory reference relationship relative relevant represent responses Review role sample satisfaction scales Science similar situation social specific standards statements strategy structure studies subjects suggested superior task tion types understanding University variables waitperson York