Play Away Please: The Tale of the Sale of Golf's Greatest Icon - The St Andrews Old Course Starter's Box

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Random House, Jan 25, 2011 - Sports & Recreation - 256 pages

The St Andrews Old Course Starter's Box was sold in a controversial international auction on 10 September 2001, the day before the infamy of the Twin Towers attack. 'Play Away Please' recounts the glory of the little building in St Andrews, 'the home of golf', and tells the tale of those who used its services for 77 continuous years.

Unlike many epics, the story does not centre on a rich dynasty or a heroic quest for the truth. Instead, it centres on the production of the perfect round of golf and the global marketing of the Box - one of the most celebrated buildings in the world of sport - as a brand and an icon. The book also chronicles the suspense and notoriety that greeted the Box after its voyage from Scotland to California, by way of the Panama Canal, and the role it assumed as an emotional balm for many in the aftermath of the 11 September atrocity.

Alas, nothing is as simple as it seems and miracles are rare. The businessman who bought the Box was imprisoned before it reached Los Angeles, accused of stealing millions from the real-estate development that was to be its home. Eight years later, a happy ending was finally brought about, but only after a healthy dose of gut-wrenching fear and suspense became a part of the story.

Supplemented with exclusive photographs, 'Play Away Please' is also a personal story of patronage and odyssey to assure the Box's preservation as the sporting world's consummate symbol of integrity and fair play. Along the way, the author brings to life the unforgettable local characters of Fife, celebrating their customs, lifestyle and unique command of the English language.

 

Contents

Why? Why the Change?
2
Kitchen
3
Victorian Bathing Boxes
4
The Links and the St Andrews Links Trust
5
Three Columns
6
Timing and Luck
7
Jack Franks
8
The Auction
9
Loch Leven and Golf Place
27
the Final Round
28
Kingsbarns
29
Prince William
30
Bricks Flues and the Gang of
31
Lunch at the Royal and Ancient Golf Clubs Woollen Mill
32
Saw Blades and Snakes
33
The University Library and Mascara
34

The First Visit After the Auction
10
Lunch with the Links Trust
11
European Tour Productions
12
Fisher Wives and Mozart
13
Ladies Lake and Tontine
17
The Passing of the Keys Ceremony and the Dutch Journalist
5
Iain Macfarlane Lowe
12
Pittenweem Bugatti and Ferrari CHAPTER 18 Princes Street
18
Dunhill Links Championship
19
Starter
20
Fraser Smart Mike Horkan and Rob Donaldson
21
Ian Joys Photography Shop
22
Dunvegan
23
WILL
24
Lord Angus Locards
25
California Banking
26
Ballet Robots and Sleet
35
British Golf Museum
36
David
37
Snow Squalls and Rainbows
38
Old Tom Morris
39
The Good the Bad and the Ugly
40
FAREWELLS
41
Paris and Gallic Ambivalence
42
US Customs
43
Jack Franks Reprise
44
Nostalgia
45
Epilogue
48
The Holes of the Old Course Glossary
56
Bibliography
64
Copyright

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About the author (2011)

John Peter Hagen is a founder of The Friends of St Andrews Links, which assists in the preservation and maintenance of the historic golf courses at St Andrews.

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