Corporate Planning: A Practical Guide

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Allen & Unwin, 1968 - Business planning - 270 pages
Business organizational textbook for top management on company planning based on treatment of the various units of the enterprise as a corporate whole - covers decision making, profit targets, the preparation of forecasts, policy statements, plan revision, the time factor, etc., and includes in appendix a list of management techniques with definitions of the methodology.

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Contents

Introduction
11
The Need for Corporate Planning
20
Step 1 Determine the Objective
27
Copyright

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