Neuromarketing: Understanding the "buy Button" in Your Customer's BrainHow can the latest brain research help increase your sales? Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:
Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others." |
From inside the book
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... U - Jin Kim , the CEO of LinuxOne who was the main sponsor for this event and who had invited me to present , was show- ing serious distress : he thought I had completely lost it . It was time to deliver the punch line : To everyone's ...
... U - Jin called me repeatedly in the years to follow to offer me the job of CEO of his American subsidiary . Now think about some of your past presentations or messages . Did you communicate at a purely rational level , or did you ...
Contents
The Only Six Stimuli that Speak to the Old Brain | 11 |
Step 1 Diagnose the Pain | 25 |
Step 2 Differentiate Your Claims | 41 |
Copyright | |
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