Review of Marketing Research: Volume 1, Volume 1

activities aesthetic appraisal theories approach attributes attribution theory Austrian school beauty brand browsing cognitive competences competitive advantage competitive strategy competitors concept consumer behavior Consumer Research context Correspondence Analysis deontological ethics developed dimensions direct search disconfirmation Economics effect efficiency emotional reactions emotional response empirical evaluation example expectations experience factors firm’s firms focus focused framework goal Greenacre Holbrook Hunt implicit memory industry influence information acquisition information-acquisition Journal of Consumer Journal of Marketing knowledge latitude literature market share Marketing Research marketing strategy measures method negative neoclassical organizational paradigm perceptions perfect competition perspective positive potential profitability Psychology purchase R-A theory reference scales relationship marketing relevant resource-based view Review role row and column satisfaction Sherif situation Social specific Staelin strategic groups Strategic Management Journal structure superior financial performance Sustainable Competitive Advantage theory of competition U.S. student variables waitperson Zeithaml