The Practice of Social Research

Front Cover
Oxford University Press, 2001 - Business & Economics - 674 pages
Available for the first time in a South African edition, Earl Babbie's popular "The practice of social research" is the essential source for research theory and methods. - The main methodological approaches used in the social sciences are comprehensively covered - Specific methods and techniques used in such areas as sampling, questionnaire construction and data anlysis are discussed in detail - The informal style, concrete examples and down-to-earth metaphors make abstract theory easily understandable - A balanced coverage of qualitative approaches helps the user employ both techniques in his or her research. This is a vital text for students at a senior undergraduate and postgraduate levels who wish to become proficient researchers.

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