The Chipotle Effect: The Changing Landscape of the American Social Consumer and How Fast Casual Is Impacting the Future of Restaurants

Front Cover
Transmedia Press, 2012 - Business & Economics - 228 pages
The changing landscape of the American Social Consumer is shifting rapidly and these changes are having a major impact on future of restaurants demonstrated in this new book by Paul Barron, renowned entrepreneur, publisher, founder of FastCasual.com and restaurant industry innovator.

Bibliographic information

TitleThe Chipotle Effect: The Changing Landscape of the American Social Consumer and How Fast Casual Is Impacting the Future of Restaurants
AuthorPaul Barron
PublisherTransmedia Press, 2012
ISBN0615593968, 9780615593968
Length228 pages
Subjects ›  › 

Business & Economics / Consumer Behavior
Business & Economics / Home-Based Businesses
Business & Economics / Marketing / Research
  
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