Soft Power: The Means To Success In World Politics

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PublicAffairs, Apr 28, 2009 - Political Science - 208 pages
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies.

Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
 

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User Review  - HadriantheBlind - LibraryThing

An interesting idea, but it seemed to be - dumbed down? - reduced in complexity for the general audience. Some ideas seem understated, and some almost ignored, and others are repeated endlessly. I had ... Read full review

Review: Soft Power: The Means To Success In World Politics

User Review  - Jonathan - Goodreads

an interesting idea but awfully vague. he spends a lot of time talking about examples but without concrete detail, or much in the way of practical applicability. seems like an essay that ate too many words. Read full review

Contents

ALSO BY JOSEPH S NYE
CHAPTER ONE The Changing Nature of Power
CHAPTER TWO Sources of American Soft Power
CHAPTER THREE Others Soft Power
CHAPTER FOUR Wielding Soft Power
CHAPTER FIVE Soft Power and American Foreign Policy
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About the author (2009)

Joseph S. Nye, Jr., Dean of the Kennedy School of Government at Harvard University, was Chairman of the National Intelligence Council and Assistant Secretary of Defense in the Clinton administration. He is the author of several books, including The Paradox of American Power: Why the World's Only Superpower Can't Go It Alone and Bound to Lead: The Changing Nature of American Power. PublicAffairs also published his political thriller, The Power Game.

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