Social Marketing: Promoting the Causes of Public and Nonprofit Agencies

action activities adoption advertising agencies American appeal approach areas Association awareness become behavior benefits called campaign candidate causes channel competition concept concerned considered consumer contribute costs countries create decisions direct economic effective effort evaluation example exchange funds give goal groups idea identify important increase individuals institutions interest involved issues major measure methods million nonprofit objectives offered operating organizations P&NPOS participants particular percent performance political position practice problems profit promotion question relations response sector segmentation serve singles social marketing social price society sources strategy success survey Table teens television theory tion types United University usually volunteers voter wants