Intertextuality and the Media: From Genre to Everyday Life

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Manchester University Press, 2000 - Literary Criticism - 159 pages
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An international team of authors offers an account of the ways in which meanings are produced and exchanged in a variety of social contexts and media forms. The essays in this collection focus on one of the most influential yet confusing concepts in modern critical thinking, that of intertextuality, presenting a wide-ranging but cohesive theoretical framework within which media communication can be described and analyzed. The book explores various ways in which previous knowledge of the media interacts with experience in other domains to shape our understanding of different media genres. The significance and diversity of the concept of intertextuality is illustrated by detailed case studies including television advertising, current affairs broadcasting, music television, popular film and some print media, as well as a study of texts produced by audiences themselves.
 

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Intertextuality and the media: from genre to everyday life

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Semiotic theory has greatly influenced many academic disciplines in the past few decades. This collection of essays, edited by Meinhof (German, Univ. of Southampton) and Smith (lecturer, Italian ... Read full review

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Contents

advertising and
18
TV genre and intertextuality
43
the two Davids page
50
the Queen
56
Michael and Maggie
59
image music text and the Rock
61
Intertextuality and the discursive construction
76
virtual texts in everyday life
115
pulling
132
Poll tax flyer
138
Child 4 years 9 months draws newspaper
144
Child 7 years draws newspaper
145
electronics
148
magnetism and electricity
149
Index
155
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About the author (2000)

Ulrike Meinhof holds the Chair of Cultural Studies at the University of Bradford.

Jonathon Smith is Lecturer in Italian at the University of Manchester.

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