Health Communication in Southern Africa: Engaging with Social and Cultural Diversity
Rozenberg Publishers, 2009 - AIDS (Disease) - 300 pages
Does healthy behaviour have the same predictors whether Zambian or Namibian individuals are concerned? How do social networks in small villages play a role in communicating health information? Do South African mass media affect diverse audiences the same way as mass media do in Western society? Is the design of patient information adequate to help and instruct people who speak Xhosa as their first language? This book presents studies on health communication, in particular HIV/AIDS communication, in southern Africa, from a variety of scientific perspectives.
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ENGAGING WITH SOCIAL
A STUDY ON THE PREDICTIVE POWER OF
USING SOCIAL NETWORK INFORMATION TO DESIGN EFFECTIVE HEALTH CAMPAIGNS
SOCIAL CAPITAL AND COMMUNICATION ON HIV PREVENTION WITH YOUNG
TACKLING HIVAIDS ON THE SOUTH
THE IMPORTANCE OF CULTURALLY RELEVANT
USING PICTOGRAMS IN A PATIENT INFORMATION LEAFLET TO COMMUNICATE
adolescents Afrikaans analysis antiretroviral antiretroviral drugs arrow attitude audience barriers broadcaster campuses cell phones clinic condom use intention context counselling and testing cultural discourse disease dosage instructions Dowse DramAidE drug edutainment effects entertainment-education epidemic factors females frequency of communication gender health communication health promoters HIV and AIDS HIV infection HIV positive HIV testing HIV/AIDS important included individuals intended motion interactions interventions interviews Journal Kayamandi language Lesotho Lesotho Today literacy living with HIV male mass media medication medicines messages Namibia participants patient information leaflets peer educators pharmacists pictograms pill present programmes props radio relational social capital reported response Retrieved role SABC SABC’s seek VCT self-efficacy sexual behaviour social network South Africa Stavudine stigma structural social capital subjective norm Tanzanian and Zambian target Theory of Planned UNAIDS understanding University variables viewers visual voluntary counselling Zambia