Health Communication in Southern Africa: Engaging with Social and Cultural Diversity

Front Cover
Rozenberg Publishers, 2009 - AIDS (Disease) - 300 pages
Does healthy behaviour have the same predictors whether Zambian or Namibian individuals are concerned? How do social networks in small villages play a role in communicating health information? Do South African mass media affect diverse audiences the same way as mass media do in Western society? Is the design of patient information adequate to help and instruct people who speak Xhosa as their first language? This book presents studies on health communication, in particular HIV/AIDS communication, in southern Africa, from a variety of scientific perspectives.
 

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Contents

ENGAGING WITH SOCIAL
1
A STUDY ON THE PREDICTIVE POWER OF
13
USING SOCIAL NETWORK INFORMATION TO DESIGN EFFECTIVE HEALTH CAMPAIGNS
35
SOCIAL CAPITAL AND COMMUNICATION ON HIV PREVENTION WITH YOUNG
55
FRAGMENTED NARRATIVES
71
LESSONS
93
TACKLING HIVAIDS ON THE SOUTH
113
THE IMPORTANCE OF CULTURALLY RELEVANT
137
USING PICTOGRAMS IN A PATIENT INFORMATION LEAFLET TO COMMUNICATE
155
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