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Sources of consumer knowledge
Consumer behavior models
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action advertising affect consumer appeal areas associated assortment automobile aware basic determinants brand business influence buyer characteristics choice clothing communications concept consumer attitudes consumer behavior consumer decision consumer models consumer needs consumer purchase Consumer Research consumer's culture customers decision process defined desire discussion economic emotional environment example experience Explain fact factors family members fashion favorable feelings function Glenview grocery Helmut Becker homeostasis Homewood household important income individual consumer individual's interaction Journal of Consumer Journal of Marketing Journal of Retailing learning Marketing Research mass media motives opinion leaders package patterns perceived perception person physical population preferences problem promotion psychological purchase behavior purchase decision reference group relationship response result retail role satisfaction satisfied self-concept shoppers situation social class sources specific stimulus sumer tend theory tion trait theory traits types vidual wants York