Commodify Your Dissent: Salvos from The Baffler

Front Cover
Thomas Frank, Matt Weiland
W. W. Norton & Company, 1997 - Social Science - 287 pages
In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind. For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life. With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.
 

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User Review  - cmeatto - LibraryThing

A series of essays whose titles tell the story. "The Rebel Consumer", "Consolidated Deviance Inc", "Alternative to What." Slightly older than a decade, this wonderful collection actually makes us long for the time when people pretended to be different. A good read. Read full review

Contents

I
13
II
21
III
23
IV
29
V
31
VI
46
VII
57
VIII
62
XIX
145
XX
164
XXI
177
XXII
183
XXIV
194
XXV
203
XXVI
207
XXVIII
209

IX
72
X
79
XI
81
XIV
99
XV
112
XVI
121
XVII
127
XVIII
143
XXIX
216
XXX
223
XXXI
234
XXXII
247
XXXIII
253
XXXIV
255
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About the author (1997)

Thomas Frank is the author of Pity the Billionaire, The Wrecking Crew, What's the Matter with Kansas, One Market Under God and others. Frank is a former opinion columnist for The Wall Street Journal and is the founding editor of The Baffler and a monthly columnist for Harper's.

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