Brainfluence: 100 Ways to Persuade and Convince Consumers with NeuromarketingPractical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts. |
Contents
Wine Prices and Expectations | 17 |
How About a Compromise? | 26 |
Section Two Sensory Brainfluence | 33 |
Use All the Senses | 34 |
Does Your Marketing Smell? | 36 |
Learn From Coffee | 41 |
Sounds Like Changed Behavior | 44 |
The Sound of Your Brand | 45 |
Lose the Briefcase | 151 |
Ask Big | 153 |
Section Nine Brainfluence Copywriting | 155 |
Surprise the Brain | 156 |
Use a Simple Slogan | 158 |
Write Like Shakespeare | 160 |
A Muffin by Any Other Name | 161 |
Why Percentages Dont Add Up | 163 |
Exploit the Brut Effect | 48 |
Smelly but Memorable | 49 |
Learn From Yogurt | 51 |
Section Three Brainfluence Branding | 53 |
Neurons That Fire Together | 55 |
Who Needs Attention? | 58 |
Passion for Hire | 63 |
Create an Enemy | 65 |
Section Four Brainfluence in Print | 71 |
Use Paper for Emotion | 72 |
Vivid Print Images Change Memory | 74 |
Paper Outweighs Digital | 76 |
Use Simple Fonts | 77 |
When to Get Complicated | 80 |
Memorable Complexity | 82 |
Section Five Picture Brainfluence | 85 |
Just Add Babies 30 Focus Baby 86 | 86 |
Pretty Woman | 89 |
Itsy Bitsy Teeny Weeny | 91 |
Photos Increase Empathy | 94 |
Section Six Loyalty and Trust Brainfluence | 97 |
Build Loyalty Like George Bailey | 98 |
Reward Loyalty | 100 |
Loyalty Rats and Your Customers | 103 |
Time Builds Trust and Loyalty | 105 |
Ten Words That Build Trust | 108 |
Trust Your Customer | 109 |
Section Seven Brainfluence in Person | 111 |
It Pays to Schmooze | 112 |
Shake Hands Like a Pro | 114 |
Right Ear Selling | 117 |
Smile | 118 |
Confidence Sells | 120 |
Small Favors Big Results | 123 |
Hire Articulate Salespeople | 126 |
Youre the Best | 127 |
Coffee Anyone? 49 Candy Is Dandy 129 | 129 |
Selling Secrets of Magicians | 132 |
Soften Up Your Prospects | 136 |
Section Eight Brainfluence for a Cause | 139 |
Mirror Mirror on the Wall | 140 |
Get Closer to Heaven | 142 |
Child Labor | 144 |
Give Big Get Bigger | 146 |
Make It Personal | 148 |
FREE | 165 |
NEW 66 Adjectives That Work 168 | 168 |
Your Brain on Stories | 173 |
Use Story Testimonials | 175 |
When Words Are Worth a Thousand Pictures | 177 |
The MillionDollar Pickle | 179 |
Section Ten Consumer Brainfluence | 183 |
Simple Marketing for Complex Products | 184 |
Sell to the Inner Infovore | 187 |
Time Your Pitch | 189 |
Sell to Tightwads | 191 |
Sell to Spendthrifts | 195 |
Take a Chance on a Contest | 198 |
Unconventional Personalization | 201 |
Expect More and Get It | 204 |
Surprise Your Customers | 208 |
Section Eleven Gender Brainfluence | 211 |
Mating on the Mind | 212 |
Guys Like It Simple | 214 |
Are Women Better at Sales? | 216 |
Do Women Make Men Crazy? | 220 |
Section Twelve Shopper Brainfluence | 223 |
Cooties in Every Bag | 224 |
Customer Replies Change Minds | 226 |
Its Wise to Apologize | 228 |
The Power of Touch | 230 |
When Difficulty Sells | 232 |
Section Thirteen Video TV and Film Brainfluence | 235 |
Dont Put the CEO on TV | 236 |
Get the Order Right | 238 |
Emotion Beats Logic | 241 |
Section Fourteen Brainfluence on the Web | 243 |
First Impressions CountReally | 244 |
Make Your Website Golden | 246 |
Rich Media Boost Engagement | 248 |
Reward Versus Reciprocity | 250 |
Exploit Scarcity on the Fly | 252 |
Target Boomers With Simplicity | 254 |
Use Your Customers Imagination | 256 |
Avoid the Corner of Death | 258 |
Computers as People | 259 |
Whats Next? | 263 |
Endnotes | 265 |
| 279 | |
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Common terms and phrases
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