Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are
Berrett-Koehler Publishers, Dec 13, 2010 - Business & Economics - 158 pages
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.
McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
Other editions - View all
actions artiﬁcial authenticity autism behavior believe Bell’s beneﬁt Borlaug Box Personal Brand brand equity brand ethos brand relationships brand standards brand strategy brand style Brand Tool Box brand values build a stronger chapter Chip Bell connection consistent core create customers David David Dunn David McNally deﬁne develop distinctive and relevant Dunn Dunn’s employer employer’s brand everything counts example experience Facebook FedEx feel ﬁnd ﬁnding ﬁrst edition ﬁt friends impact individual inﬂuence interactions Karl Kolff LinkedIn lives look needs Norman Borlaug one’s parent perceived perceptions personal brand building personal brand dimensions Personal Brand Model personal brand platform personal brand promise proactively professional proﬁle reﬂect rela roles signiﬁcant social media space social media tools social media world social network someone else’s speciﬁc standards and style strong brand strong personal brand sure Temple Grandin Terry Fox there’s things Thrivers Tool Box Personal you’re