Basics of Entrepreneurship: 2nd Edition

This second edition gives practical guidelines on how to develop business ideas and establish an enterprise. Drawing on their personal experience as entrepreneurs, business advisors and subject specialists, the authors look at: providing a comprehensive introduction to the world of business and its most important role player -- the entrepreneur; basic business concepts, in order to ensure understanding of the business environment and business in general; what successful entrepreneurs do and what contributes to successful entrepreneurship; the steps in the entrepreneurial process -- the feasibility study, the viability assessment and the development of a business plan; and some of the most important and essential business management functions that entrepreneurs have to address, such as marketing, finance, operations, human resources and purchasing, as these are all relevant to a start-up or new business. Using a fun and accessible approach the authors guide the reader to be positive yet critical, creative yet practical in their search for business ideas, and ultimately to thoroughly research business ideas to ensure profitability.