An Introduction to Communication StudiesIn this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful. |
Common terms and phrases
able approach attention attitudes audience become behaviour chapter concept concerned consider context conversation create culture defined describe determine discussion effective emotional example experience explain express fact feelings Figure friends function give going human ideas identify illustrate important impression improve individual influence instance interaction interest interpersonal interpret involved issues knowledge language leader listening lives look maintain mass communication mass media meaning medium meet messages nature nonverbal opinions organisation ourselves participants particular perception performance person persuasive play positive present problem questions receive recipient reference relationships response result role scenario sense share signs situation skills social society South Africa speaking speech stages suggested talk television tell theory topic types understand usually values verbal writing