An Introduction to Communication Studies
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
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advertisements assertive attention attitudes audience chapter chronemics communica communication process concept context convey create culture defined describe discussion effective emotional emphasise environment evaluate example experience explain express feedback feelings friends function Gamble & Gamble goals haptics health communication ideas identify illustrate important individual influence instance interaction Internet interpersonal communication interpersonal relationships interpret Johari window language leader listening mass communication mass media McLuhan meaning medium Monroe's motivated sequence newspaper nication nonverbal behaviour nonverbal communication nonverbal messages opinions organisation ourselves outcome paralanguage participants perception person persuasive play problem proxemics public speaking purpose questions radio recipient reference response role Sapir-Whorf hypothesis scenario self-concept self-disclosure signs situation skills small groups small-group communication social society someone South Africa speaker speech spiral of silence stages talk television theorists theory topic understand values verbal and nonverbal Verderber words