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Women in mass communication

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Sage Pub., Oct 7, 1993 - Business & Economics - 398 pages
The significance of feminist contributions to the field of mass communication is more important now than ever before. In its second edition, Women in Mass Communication has been greatly expanded and updated to cover the most urgent issues of today. New to this edition are chapters on the professional perspective of a network news station, the climate for women in higher education, the construction of gender in textbooks, and the status of research on visual images of women in the media. Chapters on gender, color, culture, career outlook, advertising, media law, and curriculum reform have been extensively expanded and updated. With a particular emphasis on race and culture, leading scholars in the field provide compelling analyses on the ways in which feminist theory and feminist perspectives have been incorporated into mass communication. The most comprehensive text on women and mass communication, Women in Mass Communication, Second Edition is required reading for all mass communication scholars, professionals, and students. Also, this landmark volume provides excellent insights for anyone interested in women's roles and progress in mass communication.

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Contents

Studying Women
24
Gender and Mass Communication
32
Feminist Media and CuIturaI PoIitics
61
Copyright

17 other sections not shown

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About the author (1993)

Pam Creedon, director of the School of Journalism and Mass Communication at The University of Iowa, previously directed the J-MC program at Kent State University for seven years and was a faculty member at The Ohio State University for 10 years. An accredited business communicator (ABC), she spent 15 years as an editor and public relations practitioner before entering academe. Currently president of the Association of Schools of Journalism and Mass Communication with 190 member colleges and universities in the U.S., Canada and eight countries, she is a member of the Hearst Foundation Journalism Awards Advisory Board.  She serves on the editorial boards of Public Relations Review and the Journal of Public Relations Research. She has edited two books published by Sage: Women in Mass Communication and Women, Media and Sport, and co-edited Seeking Equity for Women in Journalism and Mass Communication by Erlbaum.  She is a member of International Advisory Board of the College of Communication and Media Sciences at Zayed University in the United Arab Emirates.  She earned her M.A. in journalism from the University of Oregon and her B.A. from Mount Union College.

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